Our Story

Carat Cult is more than a name; it’s our philosophy. We are obsessed with perfection, devoted to detail, and committed to delivering the finest diamond jewellery.

We specialize in Lab-Grown Diamond jewellery that are indistinguishable from mined diamonds in every way that matters: sparkle, hardness, and durability. The only difference is the origin, the ethics, and the price.

Who we are:

  • Veterans: We bring over two decades of B2B diamond industry experience to every piece we craft.
  • Realists: We believe luxury should be worn, not locked away. Our direct-to-consumer model ensures honest, reasonable pricing.
  • Futurists: We are bringing the brilliance of sustainable diamonds in an accessible manner .

Beautifully crafted. Responsibly made. Reasonably yours.